ad words marketing - Adwords Marketing- Manage Your Keywords
If you want to have a good performing Adword campaign then you will have to take out the trash every once in a while, this means deleting keywords that are not performing very well. This really should be done at least once a month.
It wouldn't be a bad idea to use the Adword Editor to manage your keywords. You can move them around to alternate ad groups or just delete the ones that are performing poorly. It your choice it all depends on how you want to maintain your campaign history.
Adwords is really helpful in that it helps maintain our account history and any time you do a little Adword maintenance yourself it will help with the maintenance of your account history. And for those who have had their accounts for a while, you will be happy to know that AdWords recognizes you.
Google's optimization tool will help move your keywords from one group to another and it will no way affect your over all performance history.
Just a word of caution with your campaign, if you plan to remove or delete some keywords be aware that it can affect your performance history. And possibly damage your account to the extent of removing that history.
Deleting keywords has shown to have a couple of good benefits about it. First it deters new impressions of your campaign ad. This is important because bad performing keywords could bog down you're the click through rate of your entire campaign, and that's not a good thing. The second benefit would be that purging old history may be needed for a fresh start but be warned not all history is deleted. For more information about ad words marketing please visit http://www.theprofitauthority.com. by Roderick Grant
It wouldn't be a bad idea to use the Adword Editor to manage your keywords. You can move them around to alternate ad groups or just delete the ones that are performing poorly. It your choice it all depends on how you want to maintain your campaign history.
Adwords is really helpful in that it helps maintain our account history and any time you do a little Adword maintenance yourself it will help with the maintenance of your account history. And for those who have had their accounts for a while, you will be happy to know that AdWords recognizes you.
Google's optimization tool will help move your keywords from one group to another and it will no way affect your over all performance history.
Just a word of caution with your campaign, if you plan to remove or delete some keywords be aware that it can affect your performance history. And possibly damage your account to the extent of removing that history.
Deleting keywords has shown to have a couple of good benefits about it. First it deters new impressions of your campaign ad. This is important because bad performing keywords could bog down you're the click through rate of your entire campaign, and that's not a good thing. The second benefit would be that purging old history may be needed for a fresh start but be warned not all history is deleted. For more information about ad words marketing please visit http://www.theprofitauthority.com. by Roderick Grant
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